How it startedI'm Austin, the founder of this little business. That's me as a baby with my Mum, Elissa. She took the bold step back in 1987 to raise her child as an ethical vegan. These values have stayed with me for over thirty years and form the framework to how I think humans should treat other animals. In 2014, I got the idea to start a website selling purely vegan confectionery. It's grown from my parent’s spare room to a little unit in Derbyshire. We remain a small, completely independent vegan owned and run business sourcing fantastic little treats from chocolatiers just a few miles away, to big brands in Europe and beyond.
Why go vegan?Switching to a vegan lifestyle is the easiest and most simple way to help animals and the planet we live on. Cows in the dairy industry are cruelly exploited and all are eventually slaughtered. Plant-based milk chocolate alternatives offer all the taste without the need to exploit these highly intelligent and gentle creatures. In addition, removing animal products (including dairy) from our diets has the potential to return billions of hectares of land to the wild and massively reduce global carbon emissions. A vegan future is our best hope for all Earth's inhabitants.
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