Honestly Tasty

The last decade has seen a huge rise in delicious-tasting milk and meat alternatives, leaving one big, wedge-shaped gap in the market. We started Honestly Tasty in 2018 to fill that gap – and not just to fill it, but to blaze a trail and prove that mouth-watering plant-based cheese is possible.

After all, if something so simple was stopping people from giving veganism a go, we knew we owed it to ourselves, and the planet, to try. Following an investigative trip to Berlin, we set up camp in Granny Joyce’s kitchen. We stirred. Fermented. Wrapped. And waited. After what seemed like a thousand different attempts, our originalblue cheese – made using a combination of new technology and traditional cheese-making methods – was born. Honestly? We had no idea just how much people would love it.

Mike quit his job. His sister Beth joined the company. And the journey to creating even more irresistible cheeses continued, with Ched Spread, Shamembert and Bree joining the line-up soon after.

These days, we’re stocked in Planet Organic, Selfridges and over 70 other independent stores. We’ve won all kinds of awards, including the Plant Based Expo Cheese Alternative category. But, most importantly, our cheeses are now loved by vegans and non vegans alike. Eating a plant based diet doesn’t have to mean compromising on taste, or enjoyment. It doesn’t have to mean eating boring, bland food. And it doesn’t have to mean giving up cheese. We’ve proved that – totally, utterly, honestly.