Sports nutrition is broken - at 33Shake we've fixed it with powerful fuel for a performance upgrade you can feel We spend up to 17,000% more on our ingredients - per product - than the competition, resulting in transformative products that are so much better it's almost unfair.
And we stand by everything we produce.
If you aren't blown away with any 33Shake product, we'll give you 100% of your money back. Since opening in 2012, no one has taken us up on this, but if we don't rock your world, you're welcome to be the first.
We believe in what we do and we believe in delivering for athletes because as far as we're concerned, the sports nutrition industry has been taking us all for a ride for far too long.
We learned this the hard way as athletes ourselves (ultramarathon and triathlon). All the sports nutrition we used made us feel like crap and failed to deliver results. The more we spoke to fellow athletes, the more we realised our experiences were the norm. Everyone was having problems with this stuff, suffering everything from yo-yo energy levels to stomach trouble, low immune function and more.
Knowing the foundation of performance nutrition was a powerful, wholefood diet that minimises processed ingredients, additives and sugar, we looked more closely at ordinary sports nutrition products.
Here we found the problem staring us in the face:
They were all packed with the same sugars, sweeteners and additives we'd normally avoid like the plague. The idea this junk was what we should eat for performance was suddenly - and very clearly - laughable.
We went in search of natural alternatives to use in our own racing and training. But none existed.
So we made our own. The results were mind-blowing, beyond gamechanging and far too good to keep to ourselves. We opened for business in September 2012 and haven't looked back since - today we're on sale in 26 countries worldwide and this is just the beginning.
Welcome to our world, it's great to have you on board
Erica & Warren, co-founders, 33Shake
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